The History of Braselton’s Enterprise Roller Mill

Braselton, nestled in one of Georgia’s most fertile farming regions, owes much of its early prosperity to agriculture. Founded in 1876 by William Harrison Braselton, the town quickly grew into a hub of commerce and farming. In 1900, his sons William Henry, John Oliver, and Green Braselton, known locally as the “three Bs,” partnered with a Mister Cooper to establish the Enterprise Roller Mill. This 2.5-story flour and grist mill became a cornerstone of the community, producing thousands of pounds of flour and cornmeal daily.

Unlike traditional mills of the time, which used water wheels for power, the Enterprise Roller Mill employed a moveable steam engine to drive cylindrical rollers, a cutting-edge technology imported from Hungary. By 1916-1917, the mill transitioned to electricity, coinciding with Braselton’s official incorporation and rapid growth.

At its peak, the mill processed up to 70 barrels of flour and 300 bushels of cornmeal daily. Renowned for brands like “Three Bs” and “Fast Flyer” flour, and “Hap-i-day” cornmeal, it anchored Braselton’s economy through the Great Depression, offering quality staples at affordable prices.

Operational until the mid-1960s, the mill remained a vibrant symbol of local industry. After decades of dormancy, restoration efforts in 2010 revived its iconic white-washed exterior with red accents. In 2023, ownership transferred to the Braselton Visitors Bureau Authority, initiating renovations to convert the mill into a visitor center and museum.

Today, the Enterprise Roller Mill stands as a testament to Braselton’s agricultural heritage, welcoming visitors to explore its storied past and promising a glimpse into the town’s rich history.